How To Create Products That Sell For Decades
Every single book that I’ve voluntarily read in my life is because someone else recommended it. That’s true for most of us. Think about it. What’s the last book you finished? Why did you read it? Most of us read books because others told us about them. It’s a great way to learn about good books. Because no one goes out to recommend a bad book or product. When I think about how I found out about classic non-fiction books like How To Win Friends and Influence People, The Intelligent Investor, Man’s Search For Meaning, I must say that I read these books because others told me about them. These books still sell well, decades later. Any creator that hopes for that type of lasting success must accept that it starts with creating something that’s worth it. Why is not everyone making great products? The honest answer is that it’s hard. Ryan Holiday, the author of Perennial Seller, and who has written six books, put it best: “To be great, one must make great work, and making great work is incre...